009: Behind the Scenes: Working With Marketing Agencies
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A good marketing agency operates as an extension of your in-house team, but what happens behind the scenes to make an agency/client relationship successful? At July's Agile Marketing Indy live event, hosted by Bloomerang, three agency panelist give a peek inside what they do to maintain process, plan and prioritize client projects, and predict team capacity (you know, all the stuff that happens in between those weekly check-in calls). Special thanks to: Rachel Johnson, moderator; Douglas Karr, DK New Media; Anna Roolf, BLASTmedia; Travis Lynch, Bitloft
