Episode 76: Russ & Daughters Brand Update
After the Jump - Un podcast de Heritage Radio Network
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What happens when an iconic brand like Russ andamp; Daughters gets a makeover? Find out on this weeks episode of After the Jump, as Grace Bonney is joined by Jen Snow, Director of Media and PR at Russ andamp; Daughter, and designer/artist Kelli Anderson. Find out what went into the brand redesign and how Jen andamp; Kelli were able to maintain the soul and spirit of the 100 year old company while modernizing the look and feel of Russ andamp; Daughters. This program was sponsored by Edwards VA Ham. You walk into Russ andamp; Daughers and there are 100 years of stories! [08:00] Jen Snow on After the Jump We did not want to turn Russ andamp; Daughters into the Epcot version of Russ andamp; Daughters. We wanted to analyze what it was about the place that brought all these people together. [17:00] --Kelli Anderson on After the Jump
