What’s Your Personal Brand? Is Brand Building Worth it?

After Hours - Un podcast de TED Audio Collective / Youngme Moon, Mihir Desai, & Felix Oberholzer-Gee

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Felix, Mihir and Jill Avery consider the merits of personal branding and how to think about the value of a brand. Why do people want to consider their personal brand?  And, why do we still struggle to understand the value of brands given all the data we swim in? 

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