Tomiwa Aladekomo on Building Dope Digital Content for African Youth
Afro-Catalyst - Un podcast de Botho Emerging Markets Group - Les mardis
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Media is one of the few industries that impact the lives of every person. Publications frame our values; they curate our tastes and inform our thinking. Yet despite the powerful role that media plays in everyday life, the industry, in Africa, is more reliant on grants and personal funding than investments. This scarcity of funding options has doomed many papers and platforms—leading to an unprecedented shuttering of media outlets in the wake of COVID-19 and further illuminating the ever-widening gap in providing relevant and reliable information that meets the needs of Africa’s young and upwardly mobile, digital-first population. Where legacy publications have failed, new media start-ups like Big Cabal Media are stepping in to fill the void. Its dynamic publications from Zikoko to TechCabal are chronicling the lives of ordinary Nigerians as well as the tools they're building to shape the future of Nigeria's business and economy. In March 2022, Big Cabal Media raised $2.3 million to build on this vision from leading investors including MaC Venture Capital, backers of household names like U.S.-based media darling Blavity. In this episode of Afro-Catalyst, we speak to Big Cabal CEO Tomiwa Aladekomo about creating highly content for African youth and his ambitious plan to document Africa's coming golden age. Note: TechCabal, one of BCM's brands, is hiring a new Editor-in-Chief! Learn more and join them today here.