Data meets affiliate marketing with Kevin Hartman author of Digital Marketing Analytics

The future of affiliate marketing, according to Kevin Hartman, is using data visualization tools to tell better data stories as well as using data for better personalization in communicating with customers. From our discussions on the podcast and outside of it, Kevin believes the affiliate marketing industry as a whole can benefit immensely with more companies and people bringing in data science and analytics to the industry. Data viz and Business Intelligence tools are going to move the industry forward and accelerate the revenue growth.