Episode 45: How to Showcase Marketing Skillsets

So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry. Lindsey K. Mathieu is the owner and founding Principal of Golden Egg Concepts. In this role, she provides integrated marketing communications and business development consulting services for clients in the architectural, engineering, construction, development and real estate industries. She was recognized by the Hartford Business Journal as a member of the “Forty Under 40″ class (2014). She is a past member of the Society for Marketing Professional Services’ program committee, and serves as an in-kind sponsor for the Connecticut Chapter responsible for graphic design support. She has been published in Marketer, a bi-monthly journal published by the Society for Marketing Professional Services. She serves on the Business Advisory Board for Three Rivers Community College. She has volunteered in the past with Junior Achievement, and actively volunteers with Northeast Coonhound Rescue and Connecticut Draft Horse Rescue. Links: https://goldeneggconcepts.com/ LinkedIn: https://www.linkedin.com/in/lindseysiragusa/