#28 | Jordan Greene, Outreach

Not enough people talk about using your intuition during messaging development. Because it’s a total secret weapon.The best product marketing teams have a gut sense about which messages will land with their customers, resulting in stronger hypotheses and faster messaging development cycles. And you can learn how to build your messaging intuition too.In this episode of Adventures in Messaging, Jordan Greene, Senior Director of Product Marketing at Outreach, shares how his team nurtures th...