#26 | Jarod Greene, Highspot

Adventures in Messaging - Un podcast de Emma Stratton

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In so many ways, messaging doesn’t belong to your company. It belongs to your customer. Your buyer. And the companies who get closest to the customer — and use their insights and language to help guide messaging strategy — are the ones who win. In this episode of Adventures in Messaging, the awesome Jarod Greene, VP Product Marketing at Highspot, discusses this outside-in approach to messaging and positioning, and some of the ways his team brings the voice of the customer in. I...

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