#21 | Caroline Walthall, Quizlet

Product Marketers face the challenge of finding the perfect balance for their messaging, identifying which details illuminate the message and which ones just create extra noise. Caroline Walthall, Head of Product Marketing at Quizlet, has a few methods for narrowing it down. In this episode, she’ll share the platforms she uses for effective message testing and detailed customer research. She’ll also share advice she’d tell her younger self when it comes to adapting a test-and-l...