#19 | Jason Perocho, Braze

Finding your product’s unique space in the marketplace is everything.That’s why positioning and category definition are two of the most important (and juiciest!) things a product marketer can do.And if you want to do it right, you gotta start with your customers. In this episode of Adventures in Messaging, Jason Perocho, VP of Product Marketing at Braze, shares how customer insight helped define a product category during his time at Salesforce, including:--- Testing their initial hypothe...