babaà on Honest Measures of Success
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Babaà is a family-owned knitwear brand. From organic cotton farmers in the south of Spain, the shepherds and yarn spinners in the north, and the multi-generational factory in Barcelona to the brand’s hub in Madrid; babaà’s founder Marta Bahillo is a champion of the Spanish knitwear industry. We speak with Marta about her unique value system, decision to focus on direct-to-consumer and supporting ecological innovation.
