Why Roku Is Hopping On Shopping

AdExchanger - Un podcast de AdExchanger Talks - Les mardis

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Roku is bullish on shoppable video. The idea of television commerce isn’t new, of course. QVC, HSN and infomercials, anyone? But the technology exists today to breathe new life into the opportunity, says Peter Hamilton, Roku’s head of television commerce, on this week’s episode of AdExchanger Talks.

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