The ROI Of Doing Good, With Good-Loop CEO Amy Williams

AdExchanger - Un podcast de AdExchanger Talks - Les mardis

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The bad news: The internet as a whole has a larger carbon footprint than the entire airline industry (!!), and programmatic advertising is a contributor. The good news: “The extent to which people are aware of that and open to a conversion is changing at a phenomenally fast rate,” says Amy Williams, CEO and founder of sustainable advertising startup Good-Loop.

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