The Facebook Signal Crash, With Tuff CEO Ellen Jantsch

AdExchanger - Un podcast de AdExchanger Talks - Les mardis

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Clients of growth marketing agency Tuff saw “painful” results on Facebook as a result of signal loss, but it’s been able to roll with the changes, according to CEO Ellen Jantsch. There was even a silver lining. Apple’s ATT accelerated the indie agency’s move away from last-click attribution. Plus: navigating an acquisition while pregnant.

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