Publisher Power, Publisher Problems
AdExchanger - Un podcast de AdExchanger Talks - Les mardis
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Publishers are in a strong position going into 2021, but only if they can break their long-running dependency on big tech companies. This week's guest, Somer Simpson, has worked on challenges faced by media companies since the late 90s. In this episode, she describes the high stakes these companies face as they take on challenges like privacy compliance, data ownership and user experience.