Problems Of Attribution, With Manu Mathew
AdExchanger - Un podcast de AdExchanger Talks - Les mardis
Catégories:
Manu Mathew was the founder and CEO of Visual IQ, a digital multi-touch attribution company that rose with the programmatic tide and was acquired by Nielsen in 2017. However the MTA segment suffered a huge blow when Google stopped allowing its DoubleClick ID to be linked to ad server log files.
