Problems Of Attribution, With Manu Mathew

AdExchanger - Un podcast de AdExchanger Talks - Les mardis

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Manu Mathew was the founder and CEO of Visual IQ, a digital multi-touch attribution company that rose with the programmatic tide and was acquired by Nielsen in 2017. However the MTA segment suffered a huge blow when Google stopped allowing its DoubleClick ID to be linked to ad server log files. 

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