It’s All Fun, Games – And Gamers – With Facebook Gaming Exec Rick Kelley
AdExchanger - Un podcast de AdExchanger Talks - Les mardis
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Advertising in games is growing like gangbusters – and tons of new players are coming online. Around 100 million over just the past 15 months alone. Rick Kelley, Facebook’s VP of global marketing solutions and global gaming, dives into the trends driving the gaming industry right now and explains why these new players are seriously lucrative for developers.
