Industry Preview: Why TikTok Will Dance Its Way Onto More Media Plans In 2021

AdExchanger - Un podcast de AdExchanger Talks - Les mardis

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TikTok has many imitators, but what makes TikTok, well, TikTok? It’s the content, says Matty Lin, TikTok’s managing director of monetization and partnerships. Because TikTok isn’t based on a social graph, it’s able to stay laser focused on keeping the content experience authentic. Lin shares more on that, plus TikTok’s priorities for 2021, including a major investment in ecommerce.

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