Don’t Talk Yourself Into A Downturn In 2024

AdExchanger - Un podcast de AdExchanger Talks - Les mardis

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Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.

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