AI In Ads – And Ads In AI

AdExchanger - Un podcast de AdExchanger Talks - Les mardis

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Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean it’s getting out of the ad tech game.

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