Leveraging Social Proof In B2B | Actionable Tips 2.0

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. In this Actionable Marketing Tip segment; Talia Wolf & Ross Simmonds discuss the power of social proof in B2B and why it’s often misused and lacking a story. In addition, they discuss the overarching point and purpose of social proof and how to leverage it to increase your chances of driving conversion.

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