Howard Panes, CEO/Founder of Stealth. Stealth Works 29 Muscle Groups While playing Video Games

Welcome to another episode of Action and Ambition. Today's guest is Howard Panes. Over the past three years, Panes has been building a new fitness brand called “Stealth.” Stealth combines fitness and gaming in a proprietary software platform, which turns boring exercise into a fun, motivating experience. The first Stealth product, called “Stealth Core Trainer,” was launched via a very successful Kickstarter in late 2016. The product began shipping in mid-2017 and has become a huge sensation. Stealth Core Trainer turns the boring plank exercise into a fun gamified experience. You focus so much on playing the game that you “forget” you’re working out. That’s why it’s called Stealth - sneaking fitness into your day without even thinking about it. The innovative design of Stealth Core Trainer moves in 360 degrees and is connected to your phone, so you plank while you play games. Stealth has exploded in popularity in 2020 because people are looking for at-home fitness solutions due to the coronavirus pandemic closing down gyms. There are now over 200,000 Stealth users, with a growing online community called “StealthNation.” Panes is, once again, in the process of building another billion-dollar brand.