Courtney Wu Created a Powerful Influencer Marketing Solution to Scale in the Cannabis Industry

Courtney Wu honed her expertise for regulated industry marketing in the world of online gambling, leading the Global Pro & Celebrity Marketing Department for PokerStars―the largest real money online poker site in the world. Working with compliance challenges similar to the cannabis industry, she leveraged endorsement strategies and content creation to build brands in gray and regulated markets.  Prior to PokerStars, Courtney received her BSc in Psychobiology and BA in History of English Law from UC Davis. Going on to receive her MA in History of Science, Medicine, and Technology from Birkbeck, University of London, she developed a passion for public health policy and its impact on a healthy society as a program developer and health educator.  Love of policy and community has always been at the core of her work at AMNESIA, an ad tech platform that intelligently serves ads to new cannabis consumers through community building and influencers.  She now utilizes her acquired knowledge on compliance and content creation to help cannabis companies confidently grow their brands with Highlyte.