Ash Souza Reboots Beauty Brand Crabtree & Evelyn: Adventure, Passion & Authenticity

Welcome to another episode of Action and Ambition. Today, we are joined by the Chief Brand Officer and Deputy CEO of Crabtree & Evelyn. Ashley found herself working as part of an iconic yet archaic brand, and slowly turning it into a chic lifestyle brand through modern means. Crabtree & Evelyn, the brand that’s been on the back of everyone’s minds for a few years made a BIG comeback in 2020 - bringing the brand back to its core values and heritage – adventure, passion, connection and authenticity – with a 2020 twist of course! Joining the company around four years ago, Ashley explains that the brand was a completely different animal and practically stagnant, and with its big reboot, Crabtree & Evelyn is no longer about traditional retail, it’s about connecting to their consumers whenever, wherever – on their terms. Make sure to stay tuned. You're going to love this episode!