Who Owns the Accounting Client? Xero Try to Bypass Accountants

Episode 2. Martin Bissett discusses Xero's direct to market approach and wonders what is doable in the future? ➤ Does Xero’s actions open the door for third parties to make contact to their accountant’s clients to monetise from them directly? ➤ Who truly owns the clients of accountants? ➤ How is access to key data affecting ownership of accounting clients? ➤ Why would software vendors make a play for accounting clients? We like to hear from you, leave us a voice message – visit sayhi.chat/AIP You access even more bonus content if you become one of our VIP listeners – www.patreon.com/Influencers