Here's What Works on Pricing - How Accountants Steal From Themselves

Episode 24. In today's news episode, the Accountants Influencers Podcast with Rob Brown & Martin Bissett on what really works with pricing for accounting professionals, CPAs and bookkeepers. Key shownotes from the whole interview include: ➩ What 23 years in the accounting profession as a consultant does for 1800 firms and the acquisition of almost £500m of new growth ➩ Two reasons why pricing is the number one topic that most accountants and CPAs struggle with ➩ Why any challenge to price results in an immediate climb-down for the majority of accountants ➩ The role of pricing behaviour, mindset and confidence in effective pricing for accountants and CPAs ➩ The power of asking questions for accountants before issuing prices to clients ➩ The psychology behind the phrase 'people buy certainty' ➩ The only three prices accountants need for any kind of work, proposal or project they undertake ➩ The starting point for any price negotiation and why accountants need this first ➩ Why market conditions should never dictate what accountants and CPAs charge for their services ➩ How to factor in profitability and gross margin to any pricing calculations for accounting clients ➩ The ultimate price that requires the most guts, chutzpah and resolve for accounting professionals ➩ The rules for how these three prices work together so accountants can be confident in negotiations ➩ The golden rule for accountants in all pricing and value based conversations ➩ Two examples of value that accountants can receive in return for any pricing concessions NOTE TO LISTENERS: Martin and Rob love to hear from the show's 5000+ listeners in 136 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!