Here's What Works for Accountants & CPAs on Telling Compelling Stories

Episode 59. In today's practical episode, "Here's What Works for Accountants & CPAs on Telling Compelling Stories". Key takeaways from this episode include: ▶ Busting some myths about what accountants and CPAs think their clients really want ▶ What doesn't appear on the website of most accounting firms and accountancy practices ▶ The importance of evidence-based truth and why accountants should share the achievements of their clients ▶ Why it's very hard to refute a story and how one accountancy firm has made this work for their website and market positioning ▶ What really makes a great client case study or testimonial for an accountant or CPA ▶ Why all accountants and accountancy firms have stories to tell but they do not use them properly ▶ What to include in stories and testimonials of happy accounting clients if you want more advisory, consulting and project work ▶ Why no prospects come to an accountant or CPA asking for advisory services ▶ The importance for accountants of using their client's language and speaking in facts and outcomes rather than products and services ▶ What positioning the client as the hero of the story does for success-based testimonials for accounting firms. NOTE TO LISTENERS: Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.