Guru or Con-Artist - What Really Makes an Accounting Influencer

Episode 14. The Accountants Influencers Podcast with Rob Brown & Martin Bissett on how terms like influencers and gurus get distorted in accounting and fintech land. Key shownotes from the whole interview include: ➜ The emerging role of accounting and fintech micro influencers who go deep with narrow audiences or areas of expertise ➜ What really makes an influencer in the accounting and fintech world and what sets them apart from the rest ➜ Why mere opinions, blogs and articles do not make somebody a true influencer for accountants and the firms they serve ➜ The fallacy of claiming to advise seven figure accounting firms on growth if you've never done this even for a five figure firm ➜ How content, frameworks, methodologies and strategies are not applicable to all accounting firms in all markets, though many so called influencers and experts say they are ➜ The analogy of coaches in accounting and fintech to Sir Alex Ferguson, the most successful British football manager of all time who was not a high level footballer himself ➜ What accounting firms, accountancy networks and professionals should be looking for when they listen to the many experts, influencers and gurus ➜ The importance of track record and consistent results to cement the credentials of advisors and experts in any field ➜ How the hype on social media (likes, shares, followers and fans) dupes many accounting professionals into rating false influencers and empty experts ➜ The key differences between anyone with a voice who claims to have expertise (con-artists) and a true expert influencer who actually gets results NOTE TO LISTENERS: Martin and Rob love to hear from the show's 5000+ listeners in 136 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!