Straightforward Communication 💬 Can Improve the Everyone's Bottom Line 📄 | Geni Whitehouse

Geni divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley and writing, speaking, and tweeting about what some might consider nerdy subjects. As a former partner in a CPA firm, two-time software company executive, and recent CMO of a tech startup, she has a passion for applying technology to solving business problems. She has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor. She is a member of the TEDxNapaValley organizing committee and was the first speaker at their first TEDx event in 2011. In this episode Geni Whitehouse and I discuss: *The importance of communicating in straightforward language that small business people understand *How bookkeepers and accountants can improve their communications skills and in turn increase their bottom line *The accounting and bookkeeping complexities found in the wine industry *Using LinkedIn as a platform to share knowledge with your community. Contact Geni Whitehouse at: https://www.facebook.com/evenanerd https://twitter.com/evenanerd https://www.linkedin.com/in/evenanerd http://www.evenanerd.com/nerd-talk