How Company Collapse and Embracing Disruption Led to XBert Helping Businesses Succeed 🌈 | Troy Brown

Accounting Apps Podcast| formerly Cloud Stories | Accounting Technology - Un podcast de Heather Smith | Accountant & Storyteller - Les jeudis

Today I’m speaking with Troy Brown Director and co-founder of XBert In this episode, we talk about . . . The impact the GFC had on his first business, and how that was a catalyst for creating XBert. The importance of data integrity and visibility The three-way collaboration and conversation between the accountant, bookkeeper and small business owner How they are proactively listening to the audience and building in feature requests. How a strong marketing background helps them design a beautiful, simple and intuitive solution. Adapting the XBert checklists for their own customed uses. Subscribe to the Accounting Apps newsletter here http:// HeatherSmithAU.COM

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