A Marketing Platform and 📚 Content Library Purpose-Built for the Accounting Profession| Ian Christie

Today I’m speaking with Ian Christie, CEO & Founder of BOMA Marketing In this episode, we talk about . . . How the BOMA platform works, and how it intersects with Xero. How businesses can differentiate themselves if they’re all accessing the same content The impact on SEO if multiple businesses are using the same content. How accountants and bookkeepers can support their clients through digital marketing The origin story, and the lead up to and their huge launch at Xerocon. How can they entwine digital marketing and their online presence, to help clients appreciate their value? Subscribe to the Accounting Apps newsletter here http:// HeatherSmithAU.COM