How to build a book of business without looking desperate

Business development doesn't come naturally to all lawyers. Some hesitate to take advantage of social opportunities out of fear of looking desperate or needy, but that's wrong-headed, says business development coach Larry Kohn. He speaks with the ABA Journal's Stephanie Francis Ward about ways that attorneys can promote themselves and their skills in ways that help both the lawyer and their potential clients. Learn more about your ad choices. Visit megaphone.fm/adchoices