GTM #2: Product-led Marketing
a16z Live - Un podcast de Andreessen Horowitz
Catégories:
Hiring a great product marketer, the role of community, building marketing in the early stages, and more. David Ulevitch and Iterable COO Jeff Samuels talk marketing in product-led organizations, with founders Boris Jabes (Census), Deidre Paknad (WorkBoard), and Ian White (ChartHop).
