Brian Van Heuverswyn of Active Interest Media on Building for Enthusiast Audiences

Brian Van Heuverswyn is the chief operating officer at Active Interest Media, a portfolio of enthusiast brands, including Power & Motoryacht, Fine Gardening, Woodsmith, and so many more. In this conversation, we talk about how AIM came to be, the most recent Taunton Press acquisition, the move toward digital, and so much more.