U.S. Army with Matt Egan and Jason Miller

A Change of Brand - Un podcast de Blake Howard

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You thought your clients were tough? Try having a branch of the military as a client. To combat their brand and recruitment challenges, the U.S. Army enlisted the help of Siegel+Gale, a partner within Team DDB. Matt Egan, Managing Director, Strategy and Jason Miller, Creative Director at Siegel+Gale, share how they handled an intimidating room full of generals to deliver the Army’s 2023 rebrand.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achang...

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