FINDING "WOW" MOMENTS (AND OTHER WRITING TIPS FOR SENIOR LEADERS) (ON WRITING)

A BETTER PEACE presents "Finding 'Wow' Moments (and Other Writing Tips for Senior Leaders)." Jennifer Keene and Michael Neiberg discuss various tips on writing, especially history and other scholarship. How does one craft a good thesis? Or deliver a great hook in the introduction? Or develop those 'wow' moments that leave a lasting impression on the reader?