The Only Thing That Matters When You Start A Business (You Don't Have A Real Business Until You Have This)

I gave a talk in Portland and this came up...

This is a public service announcement. (and a bit of a rant)

PLEASE stop with the photo shoots…creating a logo…building a website…etc

None of those things matter when starting your business.

This episode is about the ONLY thing that matters when trying to start a business.

(you don’t have a business until you have this)

Hint: it’s not all of the things society tells you that you need.

But it IS the only thing that matters...

😁🤠

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