SE4 EP55: 'No one shares ordinary' • Shifting your Direct-to-Consumer Brand Ahead
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books:
- BrandSimple
- BrandDigital
- The Edge: 50 Tips from Brands That Lead, and
- Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.
Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.
We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand.
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FACEBOOK GROUP...CONTINUE OUR CONVERSATION
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community...
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
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SPONSORS:
This episode is brought to you by:
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