SE4 EP46: 'Our Story of Independence' Eric Bandholz, Beardbrand • Klaviyo:BOS
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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Our final KlaviyoBOS interview was with Eric Bandholz, the founder of men’s grooming company, Beardbrand. Eric shared marketing strategies that helped him scale his brand and discussed how embracing owned marketing has helped him build a thriving business off Amazon.
Here is a summary of what was discussed:
- They are bootstrapped and decided to be creative in order to drive traffic through
- YouTube is Beardbrand's major top of funnel traffic source with 1 million subscribers and just over 1,000 episodes so far.
- They nurture traffic with mid-of-funnel and bottom-of-funnel retargeting
- YouTube is not looking for high production content - they are looking for authenticity
- BeardBrand Alliance - is a new YouTube channel that they intend posting only 'How to' videos
- Eric is an embodiment of the brand, he is passionate about telling their story
- They are also in bricks-and-mortar stores but not on Amazon, eBay or Jet.
- No traffic source generates over 25% of sales
- Email acquisition is a central focal point
- Email marketing accounts for 15% of sales and they set up their automated flows since 2015
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FACEBOOK GROUP...CONTINUE OUR CONVERSATION
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community...
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
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SPONSORS:
This episode is brought to you by:
Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.
