SE4 EP45: How HYLETE Use Klaviyo as their eCommerce CRM to Optimize Every Channel • Klaviyo:BOS
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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Another KlaviyoBOS interview with Jon Palmer, Marketing Director at HYLETE, an innovative community built, backed, and driven fitness apparel brand, with 20-40% YOY growth, 50% of revenue tracked via Klaviyo Click, 80% average open rate on flows and powered by 200+ behavioral flow emails.
We talk about how Jon's team us Klaviyo as CRM that glues otherwise siloed customer touchpoints into a coherent and personalised customer journey flow.
Here is a summary of what was discussed:
- Pass data from all customer touchpoints to Klaviyo with Klaviyo's API
- Touchpoints HYLETE integrate include SMS, reviews, their loyalty program, customer service and referral marketing
- They are able to power their winback campaigns with data from loyalty programs e.g. sending emails to customers that have points about to expire.
- They send out referral program applications to customers that have given them 5-star ratings
- They use surveys, quizzes and forms to enrich their customer data
- They send direct mail postcards to unsubscribers, low engagers and cart abandoners that have provided their postal details
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This episode is brought to you by:
Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.
