SE4 EP41: Investing in Owned Channels: Email, FB Messenger, Push Notifications , SMS • Klaviyo:BOS

2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis

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Entreprise

Interview #2 at KlaviyoBOS '19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels, with his favourite being email, Facebook messenger, push notifications and SMS.

Here has a very interesting take on execution,

  • Don't repeat the exact message across messaging channels
  • Use a follow-up chain approach i.e. level SMS follow email with a message like 'did you get our email?'
  • Owned marketing is significantly cheaper than paid, invest in these channels early on.
  • Map out your plan in a coordinated way, time of day, time week, message
  • 2-4 week cadence
  • Cross-pollinating lists - send email to get SMS subscribers
  • 7-10 cents a message - SMS
  • 1 cent a message
  • Get email addresses, cell numbers, messenger and push notification subscriptions from customers.

Follow Jeremy:

Podcast: https://messengermastermind.co

Agency: https://erebral.com/

LinkedIn: https://www.linkedin.com/in/jeremyhorowitz1/

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