SE4 EP35: AUTOMATION [Facebook Ads] • CBO + Dynamic Creatives combo is Lethal
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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On this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines. The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale.
