SE4 EP34: WHY DO PEOPLE BUY?

So WHY Do People Buy from You? This was a big question I asked myself when I launched an ecommerce store having been consulting for ecommerce stores in the past. It became a huge question for me…. THERE ARE TWO CATEGORY OF REASONS TACTILE - logical, based on need, price and trust IDEALISTIC - connecting with your business' 'why', human values and what your brand 'makes consumers 'feel'.