SE3 EP50: Principles of Winning Facebook Ad Campaigns

2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis

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On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM.

FUNDAMENTALS
1. Established Product / Market Fit
2. Your customer avatars for cold targeting - who buys from you? who is likely to buy from you?
3. Rock solid customer list


CAMPAIGN
1. Creatives: image and video
2. 15-second videos
3. Creative variations
4. Work in cycles 4-5 days cycles to understand what works
5. Hack virality into your videos
6. Show your product in use

 

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights.
Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

 

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