SE3 EP47: ♺ What is your BIG Idea? ♺
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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This episode is focused on single product eCommerce businesses…
that want to own a specific category.
Let me give some examples of single product direct to consumer businesses that own specific categories:
BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders
MEUNDIES.COM - they are a digital-first brand selling underwear.
‘feel good undies’ that is what they all about
GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials.
Their BIG IDEA was trendy innovative, effective performance wear
HONEST.COM - are an eco-friendly catalog product business for baby and household products
THEIR BIG IDEA - to give all children a better, safer start.
HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags,
THEIR BIG IDEA - timeless products with a fine regard for detail
....your turn!
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SPONSORS:
This episode is brought to you by:
Klaviyo
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