SE3 EP42: A Facebook Ads Funnel to Use for Rapidly Scaling Ecommerce Sales
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales.
I talk specifically about:
- Audience building at the test phase
- Metrics to Watch and track on a daily basis
- Lookalike audiences to build
- The metrics that suggest you scale Adsets
- Building custom audiences and lookalike audiences
- The two major phases of scaling a campaign
This a link to the funnel breakdown on an excel spreadsheet:
For any questions, reach out to me via Twitter or email.
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SPONSORS:
This episode is brought to you by:
Klaviyo
Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.
