SE3 EP35: Google I/O 2018 Conference - ALL Major Announcements that will Impact Ecommerce
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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On this episode of the 2X eCommerce Podcast show, we are going to talking about ALL KEY announcements at the Google I/O Developer Conference 2018 that WILL AFFECT THE ECOMMERCE LANDSCAPE OVER THE 12 MONTHS and beyond
Google Assistant:
more natural voice based on John Legend’s voice
No need to say ‘OK Google’
It remember’s your past answers and parses multiple questions in one sentence
Duplex - an AI personal assistant that schedules appointments for Google uses
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Android P:
An buttonless android device
Bigger screen real estate
Google Lens
Point the phone’s camera an outfit, accessory or piece of furniture.
Google will use object recognition machine learning to purchase the item online.
If it does not find a match, it will find similar styles.
Google is serious about Speed on the mobile web -
it is achieving this with PWA and AMP
AMP - frontend framework - acquisition
Super fast page loading times - AMP load on avg. in 0.5 seconds from Google search.
AMP is a framework and library of components build on top of HTML
specifically designed for performance
AMP format mandates a number of rules about its pages that are again focused on maintaining
performance but also on enabling caching
And This ability to cache in remote in serve remotely
is what enables platforms serving AMP to pre-render them effectively.
Google Pay best practices
by-passes forms and autocomplete
pushing default payment method
one-click checkout
allow guest checkout
show full breakdown
Progressive Web Apps (PWAs) - overarching methodology - PWA conversion
Google is launching its own PWAs at scale.
Progressive Web Apps (PWAs) are web applications that are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications. The application type attempts to combine features offered by most modern browsers with the benefits of a mobile experience.
The enable fast, integrated, reliable, and engaging web experiences.
Video: https://youtu.be/NITk4kXMQDw
PWA is a transition from AJAX geared towards mobile devices.
Google is trying to move users on mobile from apps to the web because it is currently 80% app
Google is the gateway to the web
PWA is important to Google and to Ecommerce
53% of users abandon sites that take longer than 3 second to load.
Caching
Could involve sections in your website not the entire site
Useful notifications - e.g tracking info, order updates,
examples:
eBay deployed PWA in their checkout page
More videos about PWA:
Progress Web Apps - Google Chrome Developers: https://youtu.be/z2JgN6Ae-Bo
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