SE3 EP27: Audiences and Targeting (DAY 1) ~ Pillars of a Rock Solid Facebook Ads Strategy

2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis

Catégories:

Episode 1: Audiences and Targeting
 
On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy.
 
Audiences and Targeting
Bidding and Budgeting in the auction
Creative
 
Before I start that I want to talk about how important it is to have a validated product.
If you have a product people want, you are using Facebook to find more people at scale that want your product.
 
Most other elements in Facebook advertising, support the above.
 
MJ DeMarco
author (Millionaire Fastlane/Unscripted
If your business stops when you stop advertising, you have a product problem #profound
Aim for a "productocracy" which is a product that PULLS vs PUSHES: 
1 new customer = 2 thru word of mouth. 
A productocracy survives and grows without advertising. 
If your business stops when you stop advertising, you have a product problem. 
An ad-dependent business = PUSH.
 
 
Audiences
So let us talk Audiences
When you hear about the advantages of marketing on Facebook, be it organic or Facebook advertising, 
you always hear about the number of monthly active users.
Facebook has about 2.2 billion active users.
 
As an ecommerce brand, you are going to have to initially figure out segments within this 2.2 billion base that will make ideal potential customers. 
This is where targeting comes in. 
 
On Facebook, you have the following targeting options:
Cold audience targeting
Custom Audience Targeting
 
Then as your custom audience targeting matures, you can eventually use what I term the power of Facebook audience targeting: Lookalike Audiences
 

---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

 

Visit the podcast's native language site