SE2 EP24: Why SEO is Reactive Marketing and what to do about it

2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis

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On this episode, I focus on driving your SEO visibility through brand name search and not generic keyword search volume.
Search volume is finite…
Brand name search volume is relatively less finite…
Get technical SEO sorted
keyword research should align with both your current and potential product offering
 
Beyond tech SEO, focus on brand building…it makes every other 
 
 

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