SE2 EP16: Rethinking the eCommerce Growth Triangle - The eCommerce Growth Pyramid
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…
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On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:
- Vertically integrated (manufacture your products)
- Have retention built into your product
- Create a Word of mouth viral loop
The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode
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PHYSICAL PRODUCT BUSINESS PODCAST
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